Jon Dyer is a man with a big passion for the 'art' of facial hair. What originally started out as a way to entertain his colleagues has turned into an obsession, and as a result, Jon turned into a bit of a web celebrity.
Each year at the start of the winter season, Jon begins to grow a beard to help fend off the cold. At the end of the season, he shaves it off in stages, each time trying out different styles. Over the past few years he has crafted 25 of the 34 recognized beard styles.
Jon recently turned full-time blogger, following a self-imposed retirement from the IT industry, and his beard growing antics are certainly an effective way to bring a little attention to his site. So, while his attempt to grow every different style of beard may lead to online popularity, he confirms that beards are not very effective in attracting ladies, so the facial hair art may not prove to be that popular.
Jon’s passion has lead him to establish MaBeGroMo, a national beard growing contest.
What Makes This Trend Stand Out
- Beard-style-trends
- There is a growing trend of men experimenting with different beard styles, creating opportunities for grooming products and services.
- Online-personal-branding
- Individuals like Jon Dyer are using their unique hobbies and passions, such as extreme beard growing, to build online celebrity and attract attention to their personal brands.
- Non-traditional-entrepreneurship
- Jon Dyer's transition from the IT industry to becoming a full-time blogger and organizing national beard growing contests reflects a trend of individuals pursuing unconventional career paths and monetizing their interests.
Sectors Adopting This
- Grooming-products
- The growing trend of experimenting with different beard styles creates an opportunity for grooming product companies to develop innovative products tailored to specific beard styles.
- Personal-branding-services
- As more individuals seek to build personal brands and gain online popularity through unique hobbies, there is a potential market for services that help individuals effectively showcase their passions and attract audiences.
- Event-management
- The rise of national beard growing contests, like MaBeGroMo, indicates a potential opportunity in the event management industry to organize and host unconventional competitions and niche events.
