Election Day is quickly approaching, and PBS and YouTube have teamed up for Video Your Vote to encourage voters all over the country to document the pomp and circumstance of casting their vote.
Video Your Vote is meant to capture the frenzy and excitement of Election Day. Soliciting user submissions preserves the raw emotions of voters, all of which will be posted on the Video Your Vote YouTube channel. The best entries will be featured on PBS’ televised coverage on November 4.
Key Themes Behind This Trend
- Interactive Elections
- Creating interactive and engaging content around elections can help increase voter participation while presenting a huge opportunity for media companies and brands to redefine the way we interact with electoral process.
- User-generated Content
- Encouraging and featuring user-generated content around events like elections present an opportunity for social media platforms, publishers, and broadcasters to create meaningful engagements.
- Crowdsourced Journalism
- Crowdsourced journalism through platforms such as YouTube and PBS can offer trustworthy and authentic news coverage that is also cost-effective for media companies.
Where This Applies
- Media and Entertainment
- Media companies can leverage interactive and user-generated content to create new revenue streams and tap into an audience that is fragmented across different media channels.
- Social Media
- Social media platforms can offer new ways for citizens to engage with electoral politics by creating innovative, trustworthy, and democratically-driven tools that foster open dialogue.
- Journalism
- Journalism can benefit from leveraging user-generated content for news coverage, providing cost-effective means to provide timely and trustworthy news.
