We know that Louis Vuitton really hates it when people use their logo without express permission, but it turns out that Chanel is not too pleased either and they are hot on Louis Vuitton’s tail as the most counterfeited logo in the world.
The collection of Chanel logos is a lot less cheap-looking than the Louis Vuitton collection--as well as a bit more artsy. If you think about it, that sums up the brands perfectly, in fact, and links back to the foundations of each brand. Embracing this idea, Chanel elected 20+ contemporary artists to create inspired pieces from Chanel’s signature quilted bag.
From crochet to street art, cocaine sculptures by Comenius Roethlisberger and tattoos, they all seem to have been covered at some point by Chanel lovers or haters; the gravestone, however, remains my favorite--or maybe the puppies, since they look so fed up.
Key Themes Behind This Trend
- Artistic Counterfeiting
- Intentional creative reimagining of branded items may become more common as a way for artists to assert their own vision and commentary.
- Brand Collaborations
- Brands may seek out partnerships with artists as a way to tap into their creative audiences and offer a fresh take on their established products.
- Originality Awareness
- As more people become aware of the prevalence of counterfeit merchandise, the demand for authentic and original products may increase.
Where This Applies
- Luxury Goods
- Luxury brands may explore new ways to collaborate with artists as a way to elevate their brand perception and differentiate themselves from counterfeit merchandise.
- Art
- Artists may see an increase in demand for their work as brands seek out partnerships that allow them to tap into a different audience and offer a fresh take on their products.
- Fashion
- Fashion companies may need to invest in technology and other measures to prevent counterfeit merchandise, while also finding new ways to collaborate with artists and enforce their brand trademarks.
