Free Car Grille and Light Washes

The 'Insignia Shine Service'

Vauxhall Insignia has unveiled the first drive-on grille and light shine service for cars.

A quirky twist on the famous New York shoeshine chair, the 'Insignia Shine Service' has been built to highlight the importance of maintaining clean front and rear lights on cars, especially as the clocks go back and winter is drawing close.

The Highway Code says that drivers must keep all lights on their cars clean and clear at all times, but new research from Vauxhall Insignia shows Brits aren't doing enough when it comes to ensuring that their motors maintain maximum visibility. On average, we clean the lights on our cars just once every five months, and we're almost as bad when it comes to checking whether our lights are actually working--we only do this once every four months.

To make sure drivers have as good a view of the roads as possible this winter, Vauxhall Insignia advises motorists to inspect and clean their lights regularly, especially before and after long journeys when the weather has been bad and they are likely to be dirty.

Car Light Maintenance
Opportunity for innovative solutions that make it easier for drivers to inspect and clean their lights regularly.
Driver Visibility
Potential for technologies that enhance driver visibility, such as self-cleaning light systems.
Automotive Safety
Rise in demand for products and services that promote safe driving, including regular maintenance of car lights.

Where This Applies

Automotive Maintenance
Industry can develop new services and tools to help drivers maintain clean and functional car lights.
Car Accessories
Market for innovative light cleaning products and solutions to cater to drivers concerned about visibility and safety.
Automotive Technology
Industry can explore technologies like self-cleaning lights or automatic light cleaning systems to improve driver visibility and safety.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 75%
Freshness 8%

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