Permanent Outdoor Red Carpets

Switzerland's City Lounge

St. Gallen, Switzerland has rolled out the red carpet permanently with their City Lounge outdoor installation. Designed by Carlos Martinez and Pipilotti Rist for a competition, the red carpet covers the streets and surrounds the businesses in the area.

City Lounge features places to park and even fake cars you can sit or relax on.

Implications - City planners are continually searching for sustainable ways to encourage public interaction in an organic way. By integrating furniture in the shape of fake cars into the all-red installation, the City Lounge turns a potential eyesore into an attractive place where visitors can relax, interact with each other and enjoy public art for free.

Outdoor Installations
Creating large outdoor installations to encourage public interaction in a sustainable way.
Public Art
Integrating public art into urban design for free enjoyment and community engagement.
Repurposing Space
Transforming public spaces such as streets and parking areas into attractive community gathering spaces.

Sectors Adopting This

Urban Planning
Urban planners can utilize outdoor installations to transform unused public space into community gathering spaces.
Architecture
Architects can incorporate public art into their designs to enhance the aesthetic appeal of urban environments.
Art and Design
Artists and designers can collaborate with city planners to create innovative outdoor installations that foster public interaction and engagement.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 20%
Freshness 8%

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