You know what it’s like--you need to go to the toilet, are a teeny bit drunk, and then have to work out what toilet is the men’s and what loo is the women’s.
Bar and club owners are increasingly making the signs on the door more creative, which is great, but therein lies the problem: They are so creative that you can’t work out which toilet you are meant to use. The best example of this is the set of chromosome door signs--I don’t want to have to remember my GCSE biology when I need to go to the toilet!
Why This Trend Is Growing
- Creative Toilet Signage
- Innovative and intuitive bathroom signage can be a disruptive innovation opportunity for graphic design companies and architects, offering customizable, brand-friendly and functional installations.
- Gender-neutral Restrooms
- The increasing need for gender-neutral bathrooms creates opportunities for construction companies, interior designers, and bathroom fixture manufacturers to develop inclusive and accessible facilities.
- AI-powered Smart Bathrooms
- Artificial intelligence and Internet of Things technologies applied to bathroom fixtures and accessories provide opportunities for tech companies to develop safer, more hygienic and personalized public restrooms.
Industries Being Reshaped
- Hospitality
- Bars, restaurants, and hotels can leverage creative and gender-neutral bathroom signage to provide a unique and welcoming experience to customers and guests.
- Education
- Schools and universities can install gender-inclusive restrooms to promote inclusivity and diversity and provide a safe environment for LGBTQ+ students and staff.
- Public Spaces
- Municipalities and public buildings can benefit from AI-powered smart bathrooms that monitor usage and sanitation, manage queues, and provide real-time updates and alerts on occupancy and maintenance needs.
