Competitive parents are always funny and this competition for IFC.com exploits this to a tee. This non-tacky contest lets you dress your pets AND babies up like rockstars. I am determined to enter if I can coax my cat into a KISS style costume complete with the finest prosciutto di Parma. Hey, there is even a guinea pig entry for Jeremy!
The concept is simple: Dress up your child or pet, as a rocker and send in the picture for a chance to win $5000.
Why This Trend Is Growing
- Parental Competitive Culture
- Disruptive innovation opportunity: Develop a platform for parents to showcase and compete with their creatively dressed-up kids or pets.
- Pet Fashion
- Disruptive innovation opportunity: Create a line of fashionable clothing specifically designed for dressing up pets like rockstars, tapping into the growing market of pet owners looking for unique accessories.
- Creative Photo Contests
- Disruptive innovation opportunity: Build an online platform that hosts various creative photo competitions, catering to different themes and allowing participants to showcase their imagination and win prizes.
Industries Being Reshaped
- Parenting
- Disruptive innovation opportunity: Develop an online community for parents that centers around trendy and creative activities for kids, providing a space for socialization and exchange of ideas.
- Pet Accessories
- Disruptive innovation opportunity: Introduce a subscription-based service that delivers curated pet fashion accessories to pet owners, allowing them to easily dress up their pets in style.
- Photography
- Disruptive innovation opportunity: Create a digital platform that connects photographers with businesses or individuals looking for unique and creative photo contest experiences, expanding the reach and variety of photo competitions available.
