Didn't the world already know that Lindsay Lohan and Samantha Ronson were a gay couple? In what seems like a pointless push for even MORE publicity, the couple 'officially' confirmed their sexual orientation and relationship today.
An American radio DJ, asked them how long they had been together, "A very long time," was the reply from Lindsay Lohan, who has been living with the 30-year-old DJ since May. Making a very long time five months. They were on the show to talk about their close friend Adam ‘DJ AM’ Goldstein, badly burned in a recent plane crash.
Clearly the news about Linsday Lohan is not a surprise as there have been several public displays of affection, all sold to the world’s media.
Why This Trend Is Growing
- Celebrity Confirmations
- There is a trend of celebrities confirming their previously speculated private information in the public eye, which presents opportunities for companies to develop innovative PR strategies that cater to this trend.
- Publicity Stunts
- There's a trend of attention-seeking and seemingly pointless publicity stunts by celebrities, which provides the entertainment industry with opportunities to develop new and inventive ways of generating buzz for their brand.
- Conscious PR
- There's a trend of companies and individuals becoming more aware of the impact of their PR tactics and embracing conscious PR, which presents opportunities for businesses to develop more socially responsible PR strategies.
Industries Being Reshaped
- Entertainment
- There's an opportunity for the entertainment industry to explore innovative means of generating buzz, especially given the trend of pointless publicity stunts that celebrity couples engage in
- Public Relations
- PR companies can develop more socially responsible strategies that cater to the trend of conscious PR, appealing to businesses and individuals who want to build a positive public image through ethical means.
- Marketing
- Within the trend of celebrity confirmations, there's an opportunity for marketers to develop PR strategies that leverage the confirmation to market specific products or services to an audience who are more interested in that celebrity.
