As far as Halloween-related crafts go, the Gore Cannon is what the holiday is all about. It was made by Meredith Johns and Carolyn O’Hara from Hawgfly. Their ultimate Halloween weapon allows them to aim and fire at will, instantly coating anything they hit with convincing-looking blood.
This cannon beats all other forms of covering things with fake blood.
Implications - Though Halloween has always been a time to celebrate all things dark and mysterious, the desensitized consumers of today call for less mischief and more downright macabre innovations, like the Gore Cannon. Today's consumer doesn't scare as easily as previous generations, with a deeper blood lust than ever observed in a mass consumer group.
Key Themes Behind This Trend
- Macabre Innovations
- The desensitized consumers of today call for more downright macabre innovations, like the Gore Cannon.
- Blood Lust
- Today's consumer has a deeper blood lust than ever observed in previous generations.
- Mischief to Macabre
- The consumer demand for Halloween has shifted from harmless mischief to more dark and mysterious experiences, as exemplified by the Gore Cannon.
Where This Applies
- Halloween Crafts
- The Gore Cannon represents a disruptive innovation opportunity within the Halloween crafts industry.
- Special Effects
- The convincing-looking blood produced by the Gore Cannon presents disruptive innovation opportunities within the special effects industry.
- Entertainment Attractions
- Incorporating the Gore Cannon into haunted houses and interactive Halloween experiences can provide disruptive innovation opportunities within the entertainment attractions industry.
