In the retail industry, in-your-face marketing is often at a premium. This simple do-it-yourself neon sign kit can be beneficial to any business looking for a bit more visibility.
The package includes sealed plastic casing, 22 2x3" letters and special characters, a button to control either blinking or solid lights, and a power supply.
Implications - Las Vegas has so many flashing lights and signs because they grab people's attention and lure them into casinos and bars. An ordinary neon sign has the same power and can be used for any type of marketing and advertising campaign. Most people's eyes are automatically drawn to flashing and bright lights (whether they want to read the sign or not).
What's Driving This Trend
- DIY Marketing
- The trend of personalized neon signs is an example of the growing demand for marketing tools that businesses can do themselves.
- Visual Merchandising
- The trend of personalized neon signs is an example of the opportunity for retail businesses to improve their in-store marketing and attract more customers.
- Customization
- The trend of personalized neon signs is an example of the growing demand for products with personalized and customized features.
Who This Affects Most
- Retail Industry
- Personalized neon signs are a disruptive innovation for the retail industry because they allow businesses to enhance store visibility and attract customers.
- Advertising Industry
- Personalized neon signs are a disruptive innovation for the advertising industry because they provide a unique and eye-catching way to promote products and services.
- Event Planning Industry
- Personalized neon signs are a disruptive innovation for the event planning industry because they offer a creative way to enhance event branding and attract attendees.
