This is a brilliant user-generated site where you monitor and influence color trends online. In brief, Colour Lovers is a social network built around color palettes.
You can check out the most popular colors from trends and magazines and group them into packages if you are looking for images to inspire you. For example there are 36 color charts for 'coral' and over 120 for 'sushi.'
On ColourLovers.com, you can create your own colors, patterns and color charts. It is very addictive. These colors have names far better than those found on your average paint chart like 'crawl onto the dark,' 'to all my lovers,' and 'giant goldfish.'
What's Driving This Trend
- Color Trends Online
- Create and monitor color trends in the digital space.
- User-generated Color Palettes
- Allow users to create and share their own color combinations.
- Addictive Color Networking
- Build a social network centered around colors and patterns.
Who This Affects Most
- Social Networking
- Integrate color-based features into existing social networking platforms.
- Digital Design
- Provide tools and resources for digital designers to explore and experiment with color.
- Marketing and Advertising
- Utilize color trends and palettes to inform and enhance branding strategies.
