Every once in awhile, a truly jaw-dropping inspirational commercial captures our attention. P&G haircare brand Pantene and ad agency Grey Worldwide in Thailand have created a four-minute ad that features a young hearing-impaired girl who wants to learn to play the violin. The tag line at the end of her amazing journey--and, naturally, the end of the ad for Pantene Chrysalis Shampoo--sums it up nicely: You can shine.
Executive Creative Director: Sajan Raj Kurup
Creative Director: Sajan Raj Kurup
Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai
Agency Producer: Bee
Director: Thanonchai Sornsriwichai
Key Themes Behind This Trend
- Inspirational Advertisements
- Creating ads that inspire and evoke emotion can increase brand loyalty and engagement.
- Diversity Inclusion Marketing
- Including diverse groups in marketing campaigns and advertisements can increase brand value and consumer loyalty.
- Social Responsibility Branding
- Demonstrating a brand's social responsibility through advertising can improve brand reputation and consumer trust.
Where This Applies
- Beauty and Personal Care
- Incorporating diverse representation in beauty and personal care advertising can attract more diverse consumers and increase product sales.
- Musical Instruments
- Creating ads that feature individuals learning or using musical instruments can complement businesses in the musical instrument industry.
- Non-profit Organizations
- Partnering with non-profit organizations and creating ads that promote social responsibility can improve brand reputation and increase consumer trust.
