Trend Hunter previously reported on a $300 million ad campaign to shine a better light on the Microsoft brand. The planned series of ads featuring Jerry Seinfeld and Bill Gates continue with this second commercial. It shows both of them trying to connect with real people. They are shown spending time with a family complete with a nutty grandmother.
The commercial still doesn't talk about Vista, it just vaguely covers what Microsoft has done to connect with people. Reactions have been sharply split between those who consider it pointless to those who appreciate the quirky humor.
In the first commercial, the video ends with Gates doing a backside wiggle as the "sign". This one is worth watching if only to see what happens at the end with a different version of Gates' sign!
What Makes This Trend Stand Out
- Comedic Advertising
- Microsoft's humorous ad campaign is disrupting traditional advertising by using comedy to improve brand image.
- Celebrity Endorsement
- The utilization of famous celebrities, such as Jerry Seinfeld, in ad campaigns is a growing trend that is shaking up the advertising industry.
- Storytelling in Advertising
- Microsoft's focus on telling a story, rather than promoting a specific product, is an innovative trend in advertising.
Sectors Adopting This
- Advertising and Marketing
- The advertising industry can benefit from disruptive advertising techniques, such as comedic advertising and celebrity endorsement.
- Technology
- The technology industry, specifically software companies, can innovate their marketing strategies by taking a storytelling approach and focusing on brand image.
- Entertainment
- The rise of celebrity endorsements and the use of humor in advertising makes the entertainment industry a valuable partner for disruptive advertising campaigns.
