Flirting to Crack Glass Ceilings

Nina DiSesa Advocates Seduction

Hillary Clinton may have caused 18 million cracks in the glass ceiling, and Sarah Palin may have made a hole in the ceiling, but being tough and tenacious isn't the only way for a woman to beat the Good Ol' Boy's Club. Nina DiSesa, who is a chairman at McCann Erickson Worldwide and published author, advocates S&M to get to the top: seduction and manipulation.

Mixing up the bad and the good in conversation with male colleagues by saying things like, "You're such a little prick. I don't know why I love you so much," is one of the ways DiSesa says to break into the boy's club.

Nina DiSesa's book, Seducing the Boy's Club, advocated just that--using seduction and manipulation techniques to conquer competitors and win over colleagues.

Seduction in the Workplace
Opportunities for companies to explore the use of seduction and manipulation techniques in the workplace in order to break through traditional gender roles and disparities.
Alternative Leadership Techniques
Opportunities for leaders to explore non-traditional approaches to leadership and management, such as using seduction and manipulation techniques as a means of influence.
Gender Role Disruption
Opportunities to challenge traditional gender roles and expectations in the workplace through the use of alternative approaches to networking, communication, and leadership.

Industries Being Reshaped

Human Resources
Opportunities for HR professionals to examine and implement alternative approaches to gender diversity and inclusion initiatives that promote non-traditional gender roles and communication techniques.
Marketing and Advertising
Opportunities to explore alternative approaches to networking and communication within the marketing and advertising industries, potentially leading to increased creativity and innovation.
Management Consulting
Opportunities for management consultants to assist companies in implementing non-traditional approaches to leadership and management, potentially leading to increased efficiency and effectiveness.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 75%
Freshness 8%

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