With her Spring/Summer 2009 collection, Marchesa proved that sometimes the best gift you can bring to a party is yourself.
At Mercedes Benz New York Fashion Week, Marchesa sent a stunning display of gowns down the runway, a perfect assembly to get affluent show goers excited about gowns for New Years eve (do you think they care this is the collection for next spring?!)
Giant ribbons topped Marchesa's dresses, as if they were marking the models as elaborate gifts. Whether they're labeling themselves as eye candy gifts for their beaus, or simply adding the trimming to a luxury gift to themselves, these gowns are undeniably more than just impulse buys and sure to belong to their most cherished sartorial possessions.
Why This Trend Is Growing
- Gift-inspired Fashion
- Marchesa's line of gowns with giant ribbons could inspire gift-inspired fashion trends.
- Luxury Event Wear
- Marchesa's gowns could disrupt the luxury event wear industry.
- Social Gifting
- The gowns could spark a trend for using oneself as a present, creating opportunities for social gifting startups.
Industries Being Reshaped
- Fashion
- The fashion industry could benefit from incorporating gift-inspired designs.
- Luxury Retail
- Luxury retailers could disrupt event wear offerings by embracing the gift-inspired trend.
- Social Networking
- Social networking sites could use this trend to connect users to social gifting opportunities.
