Recently, Trend Hunter featured a broad array of celebrity action figures. But the concept is actually a revitalization of action figures from days past.
Check out this strange advert selling the Michael Jackson action figure. But I guess it may not have been that strange back then.
It is so living in the 1980’s and from my recollection was not alone in being a terrifying toy advert.
His feet got the beat, he is cool and he is neat, Hey Michael
I am particularly fond of the shameful added branding and album mentions - and of course the children chiming “I love you Michael Jackson” at the end.
Why This Trend Is Growing
- Retro Action Figures
- Opportunity for creating a line of action figures inspired by nostalgic characters from the past.
- Celebrity Merchandising
- Opportunity for developing unique and collectible merchandise featuring popular celebrities.
- Nostalgia Marketing
- Opportunity for using sentimental value of retro products to capture consumer interest and loyalty.
Industries Being Reshaped
- Toys and Games
- Opportunity for toy manufacturers to create retro-inspired action figures that resonate with collectors.
- Entertainment
- Opportunity for celebrities to expand their brand and revenue streams through branded merchandise.
- Advertising and Marketing
- Opportunity for marketers to leverage nostalgia as a marketing tactic to connect with target audiences.
