Track-Tuned Luxury Cars

RENNtech Mercedes-Benz C63 AMG

This RENNtech Mercedes-Benz C63 AMG is the fastest C63 you'll find on the highway or at the track, courtesy of a thorough RENNtech tuning. It's no secret here at TrendHunter that I love fast luxury cars, especially if they're European and tuned to be even faster.

RENNtech's owner, Hartmut Feyhl, was technical director at AMG North America before he created RENNtech, so he's the perfect man to tune this car. This Mercedes-Benz C63 AMG got an ECU software upgrade that removed most of the speed restrictions, boosting the car's actual horsepower (451) to its factory 475 horsepower. It also got some high-performance software to optimize all aspects of the engine's capability.

Add a few more tuned performance parts, sport suspension, adjustable camber bushings to customize ride height, an improved brake system featuring carbon-fiber brake ducts, and the RENNtech Mercedes-Benz C63 AMG gains about 100 hp for a total of 548 peak horsepower and 510 pounds per foot of torque.

I'll take two.

Track-tuned Luxury Cars
The trend of luxury car owners tuning their cars for higher performance helps create an opportunity for aftermarket companies and performance parts manufacturers.
ECU Software Upgrades
The trend of using electronic control unit software upgrades to boost performance can create an opportunity for software developers that can optimize performance of a car using software.
Carbon-fiber Brake Ducts
The trend of upgrading brake systems with carbon-fiber brake ducts creates an opportunity for manufacturers that can produce lightweight, high-performance brake components.

Where This Applies

Aftermarket Performance Parts
Aftermarket companies that develop and sell performance parts designed for luxury cars can capitalize on the trend of car owners tuning their vehicles for higher performance.
Software Development
Developers that create ECU software upgrades to optimize performance can capitalize on the trend of using software to boost car performance.
Brake Component Manufacturing
Manufacturers that specialize in producing lightweight, high-performance brake components can capitalize on the trend of upgrading brake systems with carbon-fiber brake ducts.
SCORE
1.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 5%
Freshness 8%

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