Reigniting the carpet category, "Fun on the Floor" is trying to make carpet fun again.
A collective of carpet manufacturers, distributors and retailers have joined forces to promote the benefit of carpet through Fun on the Floor, an integrated marketing campaign developed to enhance the UK’s interest in carpet.
The Fun on the Floor House, located in London, acts as a showroom of contemporary carpet design, through a medley of designed rooms featuring carpet in ways you’ve never seen before.
Key Themes Behind This Trend
- Reigniting the Carpet Category
- Opportunity for carpet manufacturers, distributors, and retailers to innovate and create new carpet designs and marketing strategies to attract more consumers.
- Integrated Marketing Campaigns
- Opportunity for marketing agencies to develop creative and engaging campaigns to promote the benefits of carpet and increase interest in the category.
- Contemporary Carpet Design Showrooms
- Opportunity for interior design companies to create unique and visually appealing carpet showrooms to showcase the variety of modern carpet designs.
Where This Applies
- Carpet Manufacturing
- Carpet manufacturers can embrace new technologies and materials to create innovative and sustainable carpet products.
- Marketing and Advertising
- Marketing agencies can utilize digital platforms and creative storytelling techniques to effectively promote the benefits of carpet and increase consumer interest.
- Interior Design
- Interior design companies can collaborate with carpet manufacturers to create stunning and innovative carpet installations that enhance the overall aesthetic of a space.
