Evisu is a Japanese designer that loves high end jeans. The company also loves Japan's history and wants to intermingle it with modern day American styles.
The Sashimono is an important icon of the Samurai, so Evisu designed these jeans with icons meant to strike fear in all those who approach the wearer.
Personally? I think in New York these jeans would indicate you got the crap beaten out of you.
Implications - But then again, Evisu International Jeans were also the denimwear of choice for dozens of rappers frmo 2008-2010. Mock me all you want, if I see one of my favorite rappers rocking it, chances are I'm going to support it. Evisu fits the mold to a T.
What Makes This Trend Stand Out
- Samurai-inspired Denim
- Opportunity for fashion brands to incorporate cultural elements into modern designs.
- Iconic Design
- Potential for creating clothing items with symbols that evoke specific emotions.
- Influence of Pop Culture
- Opportunity to leverage celebrity endorsements to attract consumer support.
Sectors Adopting This
- Fashion
- Fashion industry can explore innovative ways to blend historical and contemporary elements in clothing.
- Streetwear
- Streetwear brands can tap into the appeal of unique designs that reflect cultural symbols.
- Music
- Music industry could collaborate with fashion brands to create exclusive clothing lines inspired by popular artists.
