Lancome is proving that black lipstick is a beauty must-have for the fall season. Flip through fashion magazines, and you'll notice that there are a lot of really dark, sometimes completely black, lips.
It looks great on the set or the runway, but put black on in real life, and you're going to look goth.
Lancome created the set with Aaron De Mey, the company's new artistic director.
Implications - The look is at its most jaw dropping when used by someone with jet-black hair and fair skin. Just imagine yourself running into someone like that in a dark alleyway. I would totally believe in an afterlife after such a ghostly encounter.
What Makes This Trend Stand Out
- Black Lipstick Trend
- Black lipstick is becoming a must-have beauty trend for the fall season, presenting opportunities for cosmetic companies to develop innovative dark lip shades and products.
- Gothic Beauty Trend
- The rise of gothic beauty, including dark makeup and dramatic looks, opens up opportunities for retailers and fashion brands to cater to consumers seeking edgy and alternative styles.
- Collaborative Design
- Working with artistic directors and makeup artists to create unique and striking beauty looks can give beauty brands a competitive edge in the market.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry could capitalize on the black lipstick trend by creating new shades and formulations to cater to consumers' demands for dark and bold lip options.
- Fashion Retail
- Fashion retailers can tap into the gothic beauty trend by curating collections and campaigns that feature dark and dramatic styles to appeal to the growing market of consumers seeking alternative fashion choices.
- Makeup Artists and Beauty Salons
- Makeup artists and beauty salons can offer specialized services and products to help clients achieve gothic beauty looks, attracting customers who want to experiment with dark and bold makeup styles.
