These jeans by Krylon simply invite the question, "Did you spray those jeans on?"
Well, actually the colors were inspired by the paint preferred by graffiti artists everywhere, named Krylon. Genetic Denim has launched the Graffiti Collection, for which I would pay good money to see someone buy and try to put on or take them off! Barring that, I hope they appear on YouTube.com.
While Krylon is the cheap version of spray paint, these jeans will set you back $185 to $220 at Barney’s.
Key Themes Behind This Trend
- Spray-on Jeans
- Disruptive innovation opportunity: Develop a more affordable version of spray-on jeans that can be accessible to a wider consumer market.
- Graffiti-inspired Fashion
- Disruptive innovation opportunity: Collaborate with graffiti artists to create a fashion line that incorporates unique and bold designs.
- Creative Clothing Applications
- Disruptive innovation opportunity: Explore other creative ways to apply spray-on techniques to clothing, such as creating customizable patterns or temporary designs.
Where This Applies
- Fashion and Apparel
- Disruptive innovation opportunity: Fashion brands can experiment with unconventional materials and techniques to create unique and attention-grabbing clothing items.
- Art and Design
- Disruptive innovation opportunity: Artists and designers can explore collaborations with fashion brands to bring their artwork into the realm of fashion and clothing.
- Consumer Goods Retail
- Disruptive innovation opportunity: Retailers can experiment with alternative forms of clothing application, such as spray-on techniques, to offer customers innovative and unconventional products.
