Heidi Montag, best known for her role on The Hills, has the formula just right for extending her 15 minutes of lame fame: First, Heidi Montag extended her efforts into a ‘music career’. Then, she releases her ‘Overdosin’ video, a cheesy ‘80s-dance-era music video. Then Montag created buzz by apologizing for poor sound quality, subpar editing and un-synced dubbing by claiming “technical difficulties” while uploading.
I can’t decide whether the Heidi Montag Overdosin video is funnier as a publicity stunt or a legitimate music effort. How many other artists successfully upload their videos to their websites without such egregious editing errors? Anyway, the video’s nearly unwatchable--unless, of course, you experience a masochistic glee from train wrecks and self-torture. Or enjoy watching no-talent ‘celebrities’ squander their 15 minutes of fame.
What Makes This Trend Stand Out
- Retro Music Videos
- The trend of producing music videos with a retro and cheesy 80s aesthetic allows for a nostalgic appeal to older audiences and a humorous approach for younger audiences.
- Apology Marketing
- Companies can take advantage of the apology marketing technique that Heidi Montag used by using technical difficulties as a marketing strategy and leveraging interest and curiosity from audiences.
- Self-made Celebrity
- With the rise of social media, individuals can leverage their personal brand and aim to become self-made celebrities, such as Heidi Montag, allowing for greater opportunities to monetize their personal brand in various ventures.
Sectors Adopting This
- Music Industry
- The music industry can capitalize on the trend of producing cheesy retro music videos and leverage nostalgia and humor to reach younger audiences and reinvent classic trends.
- Marketing Industry
- The marketing industry can take advantage of apology marketing to generate interest and buzz around products and services and leverage audience curiosity to drive engagement and sales.
- Personal Branding Industry
- The personal branding industry can expand its reach and services to individuals looking to become self-made celebrities and monetize their personal brand in various ventures and opportunities.
