In an inspirational music video, celebrities such as Whoopi Goldberg, Forest Whitaker, Barry Manilow, Joss Stone, Macy Gray, Joan Baez, Jason Alexander, and Cyndi Lauper, teamed up with former Eurythmics man Dave Stewart to support Barack Obama’s platform.
The video features a clip from Martin Luther King’s famous “I Have A Dream” speech, and showcases the celebs singing along this tribute anthem.
The song is named The American Prayer, and it is available on iTunes and the Dave Stewart Songbook Vol. 1.
All proceeds go to the MoveOn.org, which aims to bring, “Real Americans back into the political process.”
What's Driving This Trend
- Celebrity Political Endorsements
- Opportunity to capitalize on celebrities endorsing political campaigns through music videos and online donations.
- Activist Music
- Innovative ways to use music as a tool for activism and promotion of political causes.
- Socially Responsible Marketing
- Brands could tap into social issues and support causes for social responsibility in marketing campaigns.
Who This Affects Most
- Music
- Opportunity for musicians to participate in political campaigns and activism through their music.
- Politics
- Opportunity for politicians to leverage the influence of celebrities and musicians in their political campaigns.
- Non-profit
- Opportunity for non-profit organizations to use music and celebrity endorsements to raise funds and promote causes.
