The Beijing Olympics have the world captivated, and that includes photographers, as we've demonstrated through Olympic-themed Flickr pools, and Photoshop addicts, as proven by The Worthympic Games 3 contest.
The Worthympic Games were put on by Worth1000.com, Trend Hunter's favourite Photoshop Contest site.
The rules? "Take any Olympic event, summer or winter, and crank it up a notch. Add some real danger. Think 'greased vaulting' or 'broken glass long jump', or 'lava cycling.'"
One of the only rules is that they're not allowed to include wild animals. This is pure human sport in the fiercest of elements.
The gallery includes ten of the coolest entries in the competition.
Key Themes Behind This Trend
- Extreme Olympics
- Disruptive innovation opportunity for sports equipment and athletic wear brands to create more durable and high-performance products for athletes participating in extreme events like 'lava cycling.'
- Dangerous Sports
- Disruptive innovation opportunity for sports broadcasters and streaming platforms to offer a new category of sports that showcases extreme and dangerous events like 'greased vaulting.'
- Fantasy Sports
- Disruptive innovation opportunity for fantasy sports platforms to create new games and contests that incorporate extreme and dangerous events like 'broken glass long jump' for a more thrilling experience.
Where This Applies
- Sports Equipment
- Disruptive innovation opportunity for sports equipment manufacturers to create specialized gear and equipment for athletes participating in extreme and dangerous events featured in The Worthympic Games 3 contest.
- Athletic Wear
- Disruptive innovation opportunity for athletic wear brands to create durable and functional clothing for athletes competing in extreme and dangerous events showcased in The Worthympic Games 3 contest.
- Sports Media
- Disruptive innovation opportunity for sports media companies to create new content and programming that showcases more exciting and dangerous events like those in The Worthympic Games 3 contest to attract a wider audience.
