These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.
There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.
The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.
What Makes This Trend Stand Out
- Steaming Innovations
- The use of steam technology can be further explored in other household appliances.
- Comparative Advertising
- The use of comparative advertising can be utilized to demonstrate product effectiveness.
- Innovative Product Design
- There is an opportunity to design household appliances that can cater to multiple functions in one device.
Sectors Adopting This
- Home Appliances
- Companies in the home appliances industry can explore the use of steam in various household devices.
- Advertising
- The advertising industry can utilize comparative advertising to highlight the effectiveness of a product.
- Product Design
- The use of multiple functions in one device can be explored by companies in the product design industry to create innovative household appliances.
