Team Canada has made is very clear that they're proud their Beijing Olympic outfits are environmentally-friendly. In fact, their sustainable suits have made quite a few headlines as the athletes and their sponsors haven't been afraid to tout the fashionably green attributes of the clothing.
The Hudson's Bay Company crafted the eco-suits for all the Canadian athletes in the Beijing 2008 Olympics, using environmentally friendly fabrics. Fortunately, they integrated high tech innovations to ensure the athletes would also be comfortable, and not just green with envy of their competitors who remained cool in suits specialized for Beijing's heat.
HBC commissioned Tu Ly to create suits designed particularly to protect the athletes from Beijing's muggy heat and UV rays, as well as to keep them stink-free with odor-resistant fabrics. Too bad -- could have been a good deterrent to keep their competition at bay!
Key Themes Behind This Trend
- Eco-friendly Olympic Apparel
- Disruptive innovation opportunity: Develop sustainable and high-tech fabrics for athletes' performance wear.
- Ethical Fashion
- Disruptive innovation opportunity: Create clothing that is both fashionable and environmentally friendly.
- Performance Enhancing Textiles
- Disruptive innovation opportunity: Invent fabrics that offer protection from weather conditions and have odor-resistant properties.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Integrate sustainable and high-tech materials into sportswear designs.
- Fashion
- Disruptive innovation opportunity: Combine fashion and sustainability by creating eco-friendly clothing.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop advanced textiles with weather-resistant and odor-resistant properties.
