Levi Strauss is making a strong push for the global re-launch of the iconic Levi's 501. Following the print ads and creative outdoor billboards, we bring you the Live Unbuttoned TV spot.
The commercial starts with people unbuttoning their jeans to a sexy female voice that whispers, "If you undo the buttons, loosen the screws, shake off the ropes... Baby... ain't nothin' gonna knock you down."
The ad uses a special remix by the French band Justice, one of my favorite techno bands. The song is Genesis (The Levis Unbuttoned remix 2008).
Half way through the commercial, the music kicks in with strong beats and we see the bodies of the model multiply, get thrown around, fly and float in the air. The combination of the special effects with the awesome high energy music works perfectly with the Live Unbuttoned theme of having fun with your jean unbuttoned. Nice work!
The commercial is directed by Fredrik Bond with creative team Toby Allen and Jim Hilson.
What's Driving This Trend
- Special Effects Commercials
- Disruptive innovation opportunity: Explore new and creative ways to use special effects in commercials to grab consumer attention and create memorable experiences.
- Iconic Brand Relaunch
- Disruptive innovation opportunity: Reinvigorate established brands through global relaunches, utilizing various marketing channels to generate renewed interest and attract new customers.
- Collaborative Music Marketing
- Disruptive innovation opportunity: Partner with popular musicians and incorporate their music into commercials to enhance brand image and resonate with target audiences.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Embrace cutting-edge technologies in advertising, such as special effects, to create impactful and engaging campaigns.
- Fashion
- Disruptive innovation opportunity: Utilize brand relaunch strategies and creative marketing techniques to revamp established fashion brands and attract younger, trend-conscious consumers.
- Music
- Disruptive innovation opportunity: Explore collaborative marketing initiatives between fashion and music industries, leveraging the influence of popular musicians to drive brand awareness and consumer engagement.
