Using a viral campaign to promote a book, in this case, The Gargoyle by Andrew Davidson, is still pretty rare.
This very graphic and unsettling video is not for the squeamish. The Gargoyle is about a man who suffers unspeakable burns during a car wreck. The video describes, in detail, what would happen if you put your hand, and then your face, on a glowing stove burner, and then pulled it away.
Can you smell it? Were you intrigued to read the book? Or just grossed out?
Key Themes Behind This Trend
- (disturbing) Viral Book Campaigns
- Opportunity for book publishers to create unique and attention-grabbing campaigns using viral marketing strategies.
- Graphic Book Promos
- Potential for book marketers to create visually impactful and provocative promotional materials to generate interest and intrigue.
- Emotional Storytelling
- Possibility for authors and publishers to leverage emotional storytelling techniques to engage readers and create a memorable brand image.
Where This Applies
- Publishing
- The publishing industry can tap into disruptive marketing approaches to capture audience attention and drive book sales.
- Advertising
- Opportunity for advertising agencies to develop unconventional and impactful campaigns for book promotions.
- Digital Marketing
- Potential for digital marketers to leverage viral video campaigns and emotional storytelling strategies to enhance book marketing efforts.
