The Hysek Colosso limited edition watch is aptly named - it is a colossal watch both in size and in price tag ($550,000).
Hysek, the watch company says it is the most complex watch ever. The case is transparent just to make sure you don't miss all its bells and whistles and there's plenty of those - dials, gauges and even a rotating 12mm 3-D globe which turns once every 24 hours and can be set either to local or GMT. Watchismo described it as a "crystal pustule filled with a dimensional earth".
The Hysek Colosso is suitable for a Master of the Universe type who needs to know city times in several time zones and who has a spare half a million dollars.
What's Driving This Trend
- Luxury Watches
- The trend of creating exclusive high-end watches is expanding, allowing niche customers to purchase extravagant customizations and unique features for their timepieces.
- Complex Watch Features
- The creation of incredibly intricate features, such as rotating 3-D globes on luxury watches, gives customers with discerning tastes a unique opportunity to acquire one-of-a-kind accessories.
- Transparent Watch Casings
- The use of transparent casings in watches allows customers to better appreciate the intricate craftsmanship and fine details of high-end watches.
Who This Affects Most
- Luxury Goods
- There is an opportunity for luxury goods companies to create extravagant, high-end watches with increasingly unique features and designs, appealing to a niche market of wealthy consumers.
- Fine Jewelry
- Fine jewelry retailers may find a cross-over audience for high-end watches with unique features such as intricate clockwork, transparent casings, and advanced timekeeping functions.
- Customization
- Customization may be a disruptive innovation opportunity for companies who offer bespoke timepieces featuring complex features such as rotating 3-D globes, or intricate clockwork protected by transparent casings.
