Vizeau loves the bold athletic cut - and they like their swimwear to reflect this too.
Vizeau makes styles ranging in cuts for the surfer to the Chippendales. Get this: all their apparel is made in the U.S. Vizeau also makes “secret undies†that are a little NSFW.
The last three images are not meant to be worn in the pool. Not responsible for shrinkage. These aren't the kind of undies one would wear under a tux... unless you intend to shed the tux quickly because of extreme heat.
What Makes This Trend Stand Out
- Bold Athletic Cut Men's Lingerie
- There is a disruptive innovation opportunity for lingerie brands to cater to men's athletic needs, such as moisture-wicking, breathability, and optimal support.
- NSFW Secret Undies
- Lingerie makers can explore the hidden and erotic side of men's underwear, incorporating various fabrics, colors, and designs to create a unique customer experience.
- Swimwear for Men
- Swimwear brands can create shorts and trunks that cater to men's individual needs, like surfers or beach-dancers, and add features like water-repellent or quick-dry fabric technology.
Sectors Adopting This
- Men's Lingerie
- With the rise of men's lingerie, there is a disruptive innovation opportunity for traditional lingerie makers to cater to the expanding market and break the gender stereotypes.
- Athletic Apparel
- Athletic apparel companies can introduce men's lingerie into their product lines to expand their offerings and cater to the active and adventurous male customers.
- Swimwear Industry
- The swimwear industry can expand their collections to include men's lingerie-inspired swimwear to cater to the diverse and dynamic male customer base and create a new trend in beach fashion.
