Bia and Branca Feres will be competing in the Beijing Olympics in synchronized swimming.
Now, the Olympics are all about doing your best at your sport, true? But ultimately, it's about cashing in on your abilities too. The sisters already have a leg up (har) because they made the cover of a magazine in their home country of Brazil, as well as do a little modeling work on the side.
This is why summer Olympics are so much more fun than the Winter games. Hope that underwater cam is working really, really well.
Key Themes Behind This Trend
- Athlete Branding
- The trend of athletes and Olympians building their personal brand through modeling and other side gigs in addition to their sports career is on the rise.
- Marketing Through Athlete Endorsements
- The use of famous athletes, such as the Feres sisters, to endorse products and increase brand visibility is a growing marketing trend.
- Social Media Sponsorships
- Athletes are increasingly capitalizing on their social media following to secure sponsorships and brand partnerships outside of their sport.
Where This Applies
- Fashion
- The fashion industry has been a popular and natural fit for athletes looking to diversify their income and expand their skill set through modeling.
- Beauty
- The beauty industry is another natural avenue for athletes to expand on their modeling and endorsement opportunities, particularly for female athletes.
- Sports Equipment
- Sports equipment companies can benefit from athlete endorsements through increased brand visibility and credibility to drive sales.
