Made to celebrate the 25th anniversary of Nike’s Air Force 1 shoes, these edible trainers made by +41 rule! Brilliant - I love these guys.
There are a shed load of chocolate innovations, but I think the line between the ones that work (such as chocolate scrabble and anatomically correct chocolate hearts) is how realistic the finished result looks.
In order to be effective - and not just look like a crappy bit of confectionery - I think the key is in the details like the laces and soles on these bad boys.
Set to become a collectors item in the future, I really do feel that these are too good to eat.
What's Driving This Trend
- Edible Products
- The rise of edible products like chocolate trainers opens up possibilities for creating innovative and unique food products.
- Product Collectibility
- Products that are made to be collectible, like the chocolate trainers, create an opportunity for brands to create limited edition releases that consumers will crave.
- Hyperrealistic Confectioneries
- Hyperrealistic confectioneries, like the chocolate trainers, show a growing trend towards creating edible products that look and feel like their non-edible counterparts.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can use the concept of hyper-realistic confectioneries to create unique and innovative products that will stand out from the competition.
- Fashion
- By creating limited edition edible product lines, fashion brands can tap into the novelty and consumer interest in exclusive and difficult-to-obtain items.
- Sports
- Sports brands can use edible product lines like the chocolate trainers to create unique and memorable limited edition items that will also promote brand loyalty.
