Lydia Hearst, the model and heiress to the Hearst family publishing fortune has teamed up with a top lingerie company for their latest ad campaign. The 2007 Michael Awards voted Lydia as the Model of the Year.
Beautiful and as glamorous her career maybe, Lydia is best known as the daughter of Patty Hearst, who was kidnapped by the Symbionese Liberation Army in 1974 when she was just 19 and gained her notoriety when she joined her captors in their cause.
She served a jail sentence for bank robbery but was later pardoned. Going back even more, Lydia's great grandfather, William Randolph Hearst, the newspaper baron lived for many years with Hollywood actress Marion Davies even though he remained a married man all his life. Their liaison was parodied in Orson Welles' classic movie “Citizen Kaneâ€.
Myla London is apparently the world's best selling lingerie line based on per square footage of shop. One of their most famous item is the Lace and Freshwater G-string worn by Samantha in “Sex and The Cityâ€.
Key Themes Behind This Trend
- Heiress Models
- Opportunity for fashion brands to collaborate with influential heiresses for their ad campaigns.
- Legacy Connections
- Potential for brands to leverage the family history and notoriety of influential individuals in their marketing.
- Luxury Lingerie
- Growing demand for high-end lingerie brands like Myla London with celebrity endorsements.
Where This Applies
- Fashion
- Fashion brands can tap into the trend of collaborating with influential heiresses for their ad campaigns.
- Advertising
- Opportunity for agencies to help brands leverage the family history and notoriety of influential individuals in their marketing.
- Lingerie
- Luxury lingerie industry can benefit from partnering with celebrities and leveraging their endorsements.
