Blog Cabin is a show on the DIY Network that lets bloggers directly influence the design and construction of a vacation home.
The home building TV show lets its viewers engage in the construction of a waterfront property, making it an interactive reality show experience like you've seen before.
If you're one of those viewers who sits on the edge of your seat when watching shows, telling actors what to do, Blog Cabin is for you. You'll actually be able to influence their actions.
By collectively blogging, viewers contribute to everything from the floor plan to the paint colours by voting and engaging in dialogue on a daily basis.
Once construction is completed, one lucky blogger will win the vacation house!
Check out the video for a promo trailer.
Key Themes Behind This Trend
- Interactive Reality TV
- Opportunity for business professionals to create interactive reality TV shows that allow viewers to directly influence the outcome.
- Crowdsourced Design
- Potential for industries to leverage crowdsourcing to involve customers in the design and construction process of products and services.
- Engagement-driven Marketing
- Possibility for marketers to develop engagement-driven campaigns where customers can actively participate and have a say in the decision-making.
Where This Applies
- Home Improvement
- Home improvement industry could incorporate interactive elements that enable consumers to participate in the design and construction of their dream homes.
- Entertainment
- Entertainment industry could explore creating more interactive content that allows viewers to directly influence the storyline and outcomes of shows.
- Marketing and Advertising
- Marketing and advertising industry could develop campaigns that engage customers in a participatory manner, allowing them to have a say in the brand's offerings.
