Crumb! I love these hang man cookies, a great idea from by Amnesty International Hong Kong to commemorate International Human Rights Day.
The ads show that such events do not have to be unworthy and uncreative. This approach works so much better than simply trying to force it down your neck.
Poor old gingerbread man being hung by a rope in his packet... but then that is the whole point I guess.
Anyone who donates money to Amnesty International can purchase this at the exhibition, so it is a kind of limited edition gift. They can then of course untie the rope to save the man from hanging. How clever is this creative?
Again, moving away from the shoving down your throat approach, the hung ginger bread man comes with a small booklet attached suggesting other uses for the rope.
Key Themes Behind This Trend
- Creative Advocacy Campaigns
- Opportunity for businesses to partner with non-profit organizations to create unique and impactful campaigns that raise awareness and drive donations.
- Limited Edition Products
- Opportunity for businesses to create limited edition products for a specific cause or event to drive sales and support a greater purpose.
- Alternative Marketing Strategies
- Opportunity for businesses to explore alternative marketing strategies that engage audiences in a more creative and authentic way.
Where This Applies
- Non-profit Organizations
- Opportunity for non-profit organizations to partner with businesses to create impactful advocacy campaigns that drive donations and awareness.
- Food and Beverage
- Opportunity for food and beverage companies to create limited edition products for a specific cause or event to drive sales and support a greater purpose.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to explore alternative strategies that engage audiences in a more creative and authentic way.
