NBC and NFL are teaming up to stream live football games starting this fall.
Sunday nights, the entire season, the network will live stream the Sunday Night Football Game, 17 games in total. Up until now, the NFL was cold to the idea of putting their product on the web, thinking it would kill broadcast ratings. NBC upped the ante by adding extra features such as more cameras, a "star-cam", live blog, picture in picture, stats and highlights.
Key Themes Behind This Trend
- Live Streaming Sports
- The increasing popularity of live streaming sports provides opportunities for companies to create interactive and engaging experiences for fans.
- Enhanced Viewing Experience
- The incorporation of extra features in live streaming sports, such as more cameras and special views, provides opportunities for innovative startups to enhance viewing experiences for fans.
- Digital Distribution of Entertainment
- Live streaming sports on the web is an example of the expanding trend of digital distribution of entertainment, creating opportunities for tech companies to provide new and innovative ways of accessing various forms of entertainment.
Where This Applies
- Sports Broadcasting
- The streaming of NFL games on the web highlights the need for sports broadcasting companies to adapt their business models and incorporate new forms of media distribution.
- Streaming Services
- The trend towards live streaming sports on the web creates opportunities for streaming services companies to expand their offerings and capitalize on the growing demand for digital sports content.
- Technology Companies
- The digital distribution of entertainment and the need for enhanced viewing experiences creates opportunities for technology companies to develop creative solutions for sports fans and broadcasters.
