This has got to be the 'most unique' awareness video EVER. ForestLove is a new viral video by Greenpeace that shows trees getting it on and getting naughty.
With a message of, "Come Together For Forests," Greenpeace released the video to motivate people to capture themselves (in pictures or video) and send them the results.
The material will be utilized in a Greenpeace video that will be used to appeal to the European Commission regarding a crucial vote on protecting forests from illegal logging.
After seeing the awesome video (warning: naughty sound effects), check out the gallery below for some of the submissions to the ForestLove flickr group.
What Makes This Trend Stand Out
- Viral Awareness Videos
- Opportunity to create unique and attention-grabbing videos to raise awareness for important causes.
- User-generated Content
- Utilizing user-submitted photos and videos to create compelling and engaging content.
- Advocacy Marketing
- Using creative and provocative marketing techniques to influence legislative decisions.
Sectors Adopting This
- Environmental Organizations
- Innovative ways for environmental organizations to promote activism and engage with their audience.
- Marketing and Advertising
- Opportunities for agencies to create impactful campaigns that resonate with consumers on a deeper level.
- Government Relations
- Effectively utilizing advocacy marketing tactics to influence and appeal to legislative bodies.
