Trees. I think I shall never see a tree as lovely as my knee. We hack them down and drag them into our living spaces, we move outside to make them living places. Trees inspire our designs, both fake and real, we make them into art for aesthetic appeal. Alive or dead, real or fake, a more versatile plant did Mother Nature make. I love trees.

Implications - Eco-conscious consumers are constantly seeking ways to make their lifestyles greener. They require innovative products that will both serve their lifestyles and the environment. Companies can cater to this green target market by manufacturing new types of environmentally friendly products or services.