The image of Star War's most famous bad guy, Darth Vader, is made unmistakable by the polished black helmet that he wears. But, that was Darth's work helmet. We can get a glimpse of Mr. Vader's life outside of work by seeing some of the other hats that he wears.
Flickr member, Trip Skyway, chronicles these lesser known looks.
Implications - Iconic villains have been given a makeover time and time again by artists and designers. These dark figures have acquired cult-like statuses due to their menacing presence on-screen that their heroic counterparts don't possess. It's this power and personality that brands are incorporating into their products to attract consumers who are looking for something dangerous as opposed to clean-cut imagery.
What's Driving This Trend
- Iconic Villain Merchandise
- Brands are incorporating the powerful and menacing presence of iconic villains into their products to attract consumers who are looking for something dangerous.
- Villainous Makeover
- Designers are constantly giving iconic villains makeovers to create new versions of these cult-like figures.
- Behind-the-scenes Villain Fashion
- Consumers are interested in seeing the life of their favorite villains outside of their iconic attire, which creates potential for expanding merchandise beyond classic looks.
Who This Affects Most
- Fashion
- Fashion designers can create clothing lines inspired by Darth Vader's lesser-known looks to add an edgier, darker twist to their collections.
- Merchandise
- Toy and gift companies can create merchandise utilizing the lesser-known looks of iconic villains to appeal to consumers looking for something unique.
- Film and TV
- Production companies can explore the untold stories and behind-the-scenes looks of iconic villains, creating new content and expanding the stories beyond their initial appearances.
