Laser Enhanced Windshield

GM Tech for Aging Boomers

Here's your scary thought for the day: in the next two decades, the number of people over 65 years old will have doubled. Worse, because these 71.5 million people can still afford gas, they will be on your highways. Let's hope General Motors gets their new laser enhanced windshield perfected soon.

Adding infrared sensors and a camera, the GM cars will look at the road ahead and project a clue on the windshield as to what might be ahead. It's not a prescription lens windshield, but it can help a driver's vision by making objects larger than they appear. Watch for the adult entertainment industry to pick up on this quickly.

"For example, during a foggy drive, a laser projects a blue line onto the windshield that follows the edge of the road," CNN explains. "Or if infrared sensors detect a person or animal in the driver's path during a night drive, its outline is projected on the windshield to highlight its location.

"It's possible because of a transparent coating on the windshield that lights up when struck by ultraviolet light."

Here's another innovation for aging boomers:


Aging Population
The increasing number of people over 65 years old presents opportunities to develop innovative solutions that cater to their needs and improve their safety on the roads.
Enhanced Vision Technology
The incorporation of infrared sensors and cameras in windshields creates opportunities for improving driver vision and enhancing road safety.
Projection Technology
The use of projective technology on windshields opens up possibilities for displaying helpful information to drivers, such as highlighting potential obstacles.

Industries Being Reshaped

Automotive
The automotive industry can leverage the aging population trend by developing advanced technologies that improve the driving experience and safety for older adults.
Safety and Security
Companies specializing in safety and security can explore opportunities to develop and integrate enhanced vision technologies for various applications, including transportation and surveillance.
Entertainment
The entertainment industry, specifically adult entertainment, can explore the potential of incorporating projection technology on windshields for unique and immersive experiences.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 26%
Freshness 8%

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