If it wasn't at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement or promotion. But is it the right kind of attention?
Occasionally something very ingenious becomes genuine street art, and these photos include some of those examples. I like the sculpture begging for church donations.
The main image is from DDB Argentina for a pop culture magazine called Los Inrockuptibles.
Next time you stumble across a body, go ahead call 911 first, then when you discover it's not a crime scene, describe the product information to the emergency operator. I'm sure they would love it.
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Why This Trend Is Growing
- Shockvertising
- Exploring shock value in advertising to attract attention and promote products.
- Street Art Marketing
- Using artistic and creative displays in public spaces to engage audiences and create brand awareness.
- Unconventional Promotions
- Implementing unique and unexpected promotional tactics to generate buzz and interest in a product or service.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Incorporating shockvertising techniques to create memorable and impactful ad campaigns.
- Art
- Disruptive innovation opportunity: Blending street art and marketing to create visually stunning and attention-grabbing brand experiences.
- Event Planning
- Disruptive innovation opportunity: Developing unconventional promotional strategies for events to engage attendees and increase brand visibility.
