Eccentric Clown Gowns

Basso & Brooke At Berlin Fashion Week

Mercedes-Benz Berlin Fashion Week has kicked off at Bebelplatz, showcasing some incredibly wild fashion for the new season.

The gallery shows the eccentric collection by Basso & Brooke, which could be described well as traveling circus meets cabaret. It included graphic designed tights paired with puffy white anklets resembling Elizabethan ruffs. Waists were cinched and shoulders were big and puffy. Hairstyles were huge and fantastically teased, making their heads resemble Marge Simpson's bouffant. Some ratty updoes were tamed with big, broad hats, one even topped with a giant, grey felted bauble that resembled a stone. Others accentuated their mains with colourful, clown-like bows.

The line is designed by a 25-year-old English fashion graduate, Christopher Brooke, and further invigorated with vibrancy by 29-year-old Brazilian Graphic Designer, Bruno Basso.

Eccentric Fashion
Disruptive innovation opportunity: Creating avant-garde fashion collections that combine elements of circus and cabaret.
Graphic Design Pairings
Disruptive innovation opportunity: Collaborating with graphic designers to create unique and visually striking fashion pieces.
Bold Hairstyles
Disruptive innovation opportunity: Developing innovative hairstyling techniques and products to achieve extravagant and attention-grabbing hairstyles.

Who This Affects Most

Fashion
Disruptive innovation opportunity: Revitalizing the fashion industry with unconventional and daring clothing designs.
Graphic Design
Disruptive innovation opportunity: Exploring new ways to incorporate graphic design principles into fashion and other industries.
Haircare
Disruptive innovation opportunity: Introducing unique hair products and services that cater to bold and theatrical hairstyles.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 25%
Freshness 8%

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