Feist's recent appearance on Sesame Street made its way to YouTube and is now officially moving quickly toward becoming viral, on its way to being huge.
Launching off of the huge viral success of the original 1234 video, directed by Partrick Dauchters with over 9 million views on Youtube, (and the soundtrack to an Apple iPod commecial), the Canadian singer has re-mixed her own song to teach counting to 4 on Sesame Street. She also nails it in one take!
I don't want to spoil it, so just check out the video...
What's Driving This Trend
- Celebrity Influencer Marketing
- Disruptive innovation opportunity: Brands can partner with celebrities to create educational content for children, leveraging their influence and reach.
- Viral Video Marketing
- Disruptive innovation opportunity: Businesses can create entertaining and educational videos that have the potential to go viral, increasing brand awareness and engagement.
- Music-based Learning
- Disruptive innovation opportunity: Develop interactive and catchy songs that teach children various educational concepts, incorporating music as an effective learning tool.
Who This Affects Most
- Education
- Disruptive innovation opportunity: Embrace digital platforms to deliver engaging and interactive educational content for children, leveraging popular culture and influencers.
- Entertainment
- Disruptive innovation opportunity: Collaborate with musicians and celebrities to create entertaining and educational content for children, expanding the reach of entertainment brands.
- Marketing & Advertising
- Disruptive innovation opportunity: Utilize viral video marketing strategies and celebrity collaborations to create engaging and shareable content that resonates with target audiences.
