Nike knows consumers think retro is hip, but the sports brand wants to be the one to bring the mustache back. They want to revive the age of sports in which the mustache played an integral role in the style statement of athletes.
"Is your mustache not quite up to snuff?" the Nike Vintage site asks. "Having issues attracting that special someone because you can't grow that thick, macho, manstache? We've got you covered. No matter what your style might be; the walrus, the handlebar, or even the chopper, there's no resisting these whisker-kissers. They're guaranteed to please."
Online magazine, Oregon Runner, had a Nike editorial featuring athletes decked out in Nike gear that was very 1970s, complete with the moustaches of the times. How's that for a revival of vintage?
Key Themes Behind This Trend
- Retro Fashion Revival
- Brands should consider leveraging nostalgia for retro fashion and style to create new product lines or marketing campaigns.
- Moustache Cultural Resurgence
- Opportunities exist for businesses to cater to and promote the cultural significance of mustaches and facial hair grooming.
- Athlete-driven Fashion Trends
- Sportswear brands and retailers can capitalize on athletes as fashion influencers to create unique and trendy products and collections.
Where This Applies
- Sports Apparel and Accessories
- Sportswear brands and retailers should consider creating retro-inspired products or marketing campaigns leveraging athletes and mustaches.
- Men's Grooming Products
- Opportunities exist for brands to promote mustache grooming and create specialized products catering to men's facial hair.
- Vintage and Retro Fashion Retail
- Retailers can capitalize on the trend for retro fashion and style by curating collections of vintage-inspired apparel and accessories that include mustache-related designs or motifs.
