We've seen a number of unusual photography memes, so it's fair to introduce the mother of all photo memes: Shake Face. It's been around since 2003 and is still awesome.
To participate in Shake Face, just take a picture of you shaking your face and upload it to the website. That's it! You don't look fantastic, but surely that is half the fun, right?
Implications - With so much focus being placed on perfection through post-production technology, many people have become frustrated with this falsified world. As a result, advertising campaigns are increasingly favouring models that better represent real people. All industries should consider incorporating more relatable models into their product campaigns in order to appear genuine in the eyes of consumers.
What's Driving This Trend
- Shake Face Photography Trend
- There is an opportunity for brands to create viral marketing campaigns utilizing the Shake Face trend.
- Authenticity in Advertising Trend
- Brands can take advantage of the trend towards authenticity in advertising by featuring relatable models in their campaigns.
- User-generated Content Trend
- Brands can encourage user-generated content by creating campaigns that invite customers to participate in trends like Shake Face.
Who This Affects Most
- Fashion Industry
- Fashion brands can incorporate more relatable models in their advertising campaigns to better represent real people.
- Beauty Industry
- Beauty brands can use the Shake Face trend to create user-generated content and showcase real customers using their products.
- Social Media Industry
- Social media platforms can capitalize on the popularity of Shake Face by featuring the trend and encouraging user-generated content.
