Alexandre Herchcovitch is an up and coming Brazilian fashion designer whose work has often been described as irreverent and provocative in some quarters.
To add a novel twist to their bandages, Johnson & Johnson teamed with Herchcovitch to create limited edition, graphic Band-Aids. The fancy, fashionable strips are currently available in Brazil and at the New York branches of Open Ceremony.
Skinning your knees never looked more chic and fashionable.
Take a look at these jewel-encrusted Band-Aids
What Makes This Trend Stand Out
- Fashion-forward Medical Supplies
- There is an opportunity for companies to collaborate with fashion designers to create unique and trendy medical supplies.
- Crossover Collaborations
- More collaborations between fashion designers and medical companies could lead to innovative product offerings.
- Self-expression Healthcare
- There is an opportunity for companies to create medical products that allow people to express their individuality and personality.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore collaborations with medical companies to offer fashionable medical supplies.
- Healthcare
- Medical companies can tap into the fashion industry to create more user-friendly and trendy products.
- Beauty and Personal Care
- Beauty and personal care companies can explore collaborations with medical companies to create products that promote self-expression and individuality.
