'United by Stripes' is the work of Amsterdam based artist and theorist Maaike Gottschal. The project is an ongoing art, research and exhibition-project. It studies the meaning and usage of stripes in clothing. Specifically, the point is to use this meaning as the, "Basis for developing new stories, ideas and uses for clothing collections."
For example, stripes have an important representative function in football jerseys, and various design elements have stories connected to the history of those shirts and stories.
For me, an interesting project that is probably getting extra attention with EURO 2008.
Why This Trend Is Growing
- Stripes in Clothing
- Exploring the symbolism and potential uses of stripes in clothing collections.
- Historical Design Elements
- Discovering the stories and significance behind design elements in clothing, such as football jerseys.
- Artistic Research Projects
- Engaging in ongoing art, research, and exhibition projects that examine and reinterpret cultural aspects of clothing.
Industries Being Reshaped
- Fashion
- Opportunity for fashion designers and brands to incorporate unique and meaningful uses of stripes in their collections.
- Sports Apparel
- Potential for sports apparel companies to leverage historical design elements to create nostalgia and connect with fans.
- Art and Culture
- Potential for artists and cultural organizations to undertake research projects that explore the significance of clothing and design elements.
