Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased in a rather vivid, interactive Saatchi & Saatchi billboard in New Zealand. The daring ad shows Thurman's character, known as “The Bride,†dressed in the now-famous yellow jumpsuit, swinging her word and splattering the sidewalk, the street and some nearby cars with lots of blood. The billboard ad was created to promote Kill Bill for TV2.
That's a messy way to promote a film but I'm pretty sure it will garner a lot of attention and that's the intention.
Key Themes Behind This Trend
- Interactive Billboards
- The use of interactive billboards for advertising can provide effective ways to attract viewers.
- Gore Advertising
- Gory advertising campaigns can be used to grab a viewer’s attention and generate buzz.
- Creative Advertising
- Using creativity in advertising to create unique campaigns can help capture audience attention.
Where This Applies
- Entertainment
- The entertainment industry can use creative advertising and interactive billboards to promote their content.
- Advertising
- Advertising agencies can use gory and interactive campaigns to provide clients with unique and attention-grabbing ads.
- Media
- Media outlets can use interactive billboards for their own promotion needs while showcasing client content.
