Anti-Radiation Fashion 3

La-La Bras

This anti-radiation bustier was one of the featured items at the Beauty World Japan exhibition taking place in Tokyo this week. The La-La is a tourmaline-embedded bra/girdle whose purpose is to neutralize harmful radiation emissions from cell phones and improve a woman's bad moods (PMS-related?) by emitting fields of negative ions. Tourmaline is a crystal mineral compound that is supposed to possess some obscure health-related beneficial properties.

Tourmaline has never been proven, as far as I know, to possess any medicinal or health-related benefits so this "miracle bra" is more science fiction than anything else.

Tin foil hat or snake oil? Any choice is a good choice.

Here's some more radiation protection fashion:

Anti-radiation Clothing
Opportunity to create clothing that neutralizes harmful radiation emissions from electronic devices.
Embedded Crystals
Potential for incorporating crystals or minerals with health-related beneficial properties into various fashion items.
Wellness Wearables
Emerging market for wearable devices that have wellness benefits, such as improving mood or reducing stress.

Sectors Adopting This

Fashion
Fashion industry can explore the creation of anti-radiation clothing and incorporate crystals/minerals into their designs.
Technology
Tech industry can develop wearable devices that promote wellness and integrate radiation protection features.
Health and Wellness
Opportunity for the health and wellness industry to market products that claim to have health-related benefits through embedded crystals or minerals.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 47%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X