The convertible beach bag by Maison Martin Margiela is here just in time for the upcoming beach season. The huge, yellow bag, which has zippers on its sides and adjustable buttons, acts as an ordinary bag to carry bathing suits, suntan lotion and other beach essentials when folded. Once you get to your lounging location, the bag can be unfolded and spread on the sand or just used as an ordinary towel.
This bag will set you back $235. The price is a bit steep for me but I appreciate the good thinking behind it.
See the entire Maison Martin Margiela spring 2008 collection here.
What's Driving This Trend
- Convertible Beach Bags
- Opportunity for disruptive innovation in creating convertible bags that serve multiple functions for beachgoers.
- Multi-functional Towels
- Opportunity for disruptive innovation in creating towels that serve more than one purpose at the beach.
- Adjustable Beach Accessories
- Opportunity for disruptive innovation in creating beach accessories that can be easily adjusted, such as with zippers and buttons.
Who This Affects Most
- Fashion
- Fashion designers can explore creating multi-functional beach bags and adjustable beach accessories.
- Outdoor Gear
- Outdoor gear companies can explore creating towels that serve more than one purpose at the beach.
- Travel Accessories
- Travel accessory companies can explore creating adjustable beach accessories that can be easily packed and transported.
